Today, I am excited to announce the first day publicly building Unofficial, a composable social company as an alternative to traditional social media. My hope is to build fun and engaging ways to be with your many friends onchain, communities offchain, and family all around the world. We are in the activity and connection business, not one that separates people and polarizes. My goal is to bring people and communities together; that is the primary mission of the company with a long time horizon.

Our logo and font looks like this:

We are starting at $0.00 in revenue per month. My current costs are nearing a thousand dollars in compute and storage and growing fast.

Another cost is my focus to manage the business, which makes no money, and over the last week has been totally consumed with delivery. It’s a sobering moment for those that support me as they have asked for more of my time.

To scale this, I will need to hire people that are more talented than I am in what they do best to deliver incredible value back to the network.

Talent addition is my first priority. The good news is that the talent we require to build on this network is already here. Some of them, maybe you, are experiencing this new social movement from a couch or idly during the work day at your desk. A few of the people in this network that I want on my team have been insatiably crushing their timeline, searching for an opportunity to write code and participate.

If this is you, and you love making new things quickly, you might be a good fit.

There are 3 major, short term objectives I must deliver:

1. Build real value by bringing more experiences in real life on and offchain.
2. Develop a cost efficient platform to share them in familiar ways.
3. Tell verifiable data stories about many users that are new and novel.

Building a product of real value means people get an exciting opportunity to participate in their social networks without sacrificing privacy or authenticity. I was unsure if there was a demand for that, but after last week’s explosion of attention to a headless commerce hack, I think the answer is, “YES!”

But doing one thing is not sustainable, and commerce is a very, very deep industry with world-class tooling. I cannot compete with them alone today. Strength-to-strength, I am looking to partner with those existing tools and expand that work in a composable, mostly headless platform. You can think of it like bit.ly or linktr.ee to reach your audience, but instead you Bring Your Own API keys/OAuth2.0 and connect to audiences directly through Unofficial and on Farcaster.

Our product philosophy today looks like this:

Cookiecaster followed this same building principle:

And according to Dan Romero, even Shopify CEO Tobias Lütke liked this strategy.

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